Now that you have set up your Twitter profile with an informative bio description, an attractive profile picture and some clever tweets, your follower count will be increasing by dozens every week. As that number goes up, so will the number of your conversations on Twitter.
The next step is setting up an efficient system to organize all of these conversations. Engaging in real-time discussions with your online followers is incredibly valuable for getting those potential clients; but you risk losing that advantage if you lose track of different buying stages of your potential clients.
It’s essential for all your communications on social media to contribute to a larger strategy, the ultimate goal of which is turning that social media follower into a client. In order to do this, organize all your online conversations into several categories based on the status of your business relationship. You can do so using a spreadsheet, a Google Doc, or Twitter’s List feature.
In this post, we will focus on the latter.