Now that you have set up your Twitter profile with an informative bio description, an attractive profile picture and some clever tweets, your follower count will be increasing by dozens every week. As that number goes up, so will the number of your conversations on Twitter.
The next step is setting up an efficient system to organize all of these conversations. Engaging in real-time discussions with your online followers is incredibly valuable for getting those potential clients; but you risk losing that advantage if you lose track of different buying stages of your potential clients.
It’s essential for all your communications on social media to contribute to a larger strategy, the ultimate goal of which is turning that social media follower into a client. In order to do this, organize all your online conversations into several categories based on the status of your business relationship. You can do so using a spreadsheet, a Google Doc, or Twitter’s List feature.
In this post, we will focus on the latter.
Twitter lists are probably one of the most underrated features of the microblogging social network. They allow you to create lists made up of other Twitter users, grouped to your liking. When you view that list, you’re only able to see the latest tweets from users in the group you’ve selected.
You can name your list and make it either private or public. For your purpose of organizing potential clients, we would advise you to keep your Twitter client list private. If your list is private, the users you add to the list won’t get notified about it and it will stay hidden from everyone but you. You can make an additional public list for networking purposes to keep all of your potential clients in one list. You can name it something simple yet easy to identify – for example, “PR professionals” or “3D animators”. That way, users on that list will know about your professional interest in them, but they won’t be scared away by it.
To keep your conversations in order, sort your private Twitter lists by the stage of your relationship with the client. For example, you can make a separate list for the following:
· Users whose posts you found on LeadScanr but haven’t talked to them yet;
· Users you have tried to contact but didn’t get a response;
· Clients who are currently at the discussion stage about potentially doing business with you;
· Clients who are interested in your services, but disagree with your rates or deadlines;
· Active clients with contracts;
· Past clients; et cetera.
Once you have sorted your potential clients into these Twitter lists, the rest is a piece of cake: you get a clear overview of the number of clients at each stage of your business relationship, and you can easily keep track your successes and learning opportunities with each client.
This is just one of many advantages that Twitter lists offer. If you’re interested in learning more, read about 13 unique ways to use Twitter lists.
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