Marketers often get a bad reputation for spamming social media platforms with promotional content. In our experience, we’ve seen it all – enough terrible examples of brand-client interactions to fill a handbook. Instead, we’ll give a few particularly bad examples here.
Can you tell which of the practices below are NOT recommended for successful lead generation on social media?
Always keep your potential clients guessing: Send them a link with examples of your work without any context. Just a link by itself will surely intrigue them enough to get in touch with you. If the client is worth it, they will take the bait.
Don’t wait to follow up: You have places to be and things to do! Start sending your follow-up messages to the client right away, preferably within five minutes after the initial message. Better yet, follow up with them on every social platform you can find. If the client really needs your services, they will rush to respond to your messages.
Get in touch on every online account you can find, no matter how personal: Personal email? Better send them a note there, too. Website contact form? Why not! Flickr account that only contains photos of their family vacations? Can’t hurt to try that one! They can’t possibly take your enthusiasm to collaborate the wrong way.
Show your disappointment if the client doesn’t respond: Let the client know they have wasted your time, in the most public way you can find. Tag them in a negative Twitter or Facebook post, flourished with as many exclamation marks and angry emoticons as the character limit allows. Negativity is the best motivation for starting conversations.
Subject all clients that failed to respond to your messages to public shaming online: If Step 4 proved to be ineffective, be sure to share that experience on all your social channels. Find as many flaws in your unresponsive client as possible – maybe that will convince them to take advantage of your services.
If you answered “All of them” – congratulations! You know enough to avoid all of the above practices, and instead conduct a polite, productive discussion with potential clients on social media.
If you know someone who’s been guilty of these mistakes, share this blog post with them. A little bit of reverse psychology can go a long way.