Want to attract clients on social media? Avoid these things! Part 1

bad-advice

Marketers often get a bad reputation for spamming social media platforms with promotional content. In our experience, we’ve seen it all – enough terrible examples of brand-client interactions to fill a handbook. Instead, we’ll give a few particularly bad examples here.

Can you tell which of the practices below are NOT recommended for successful lead generation on social media?

Always keep your potential clients guessing: Send them a link with examples of your work without any context. Just a link by itself will surely intrigue them enough to get in touch with you. If the client is worth it, they will take the bait.

Don’t wait to follow up: You have places to be and things to do! Start sending your follow-up messages to the client right away, preferably within five minutes after the initial message. Better yet, follow up with them on every social platform you can find. If the client really needs your services, they will rush to respond to your messages.

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Best practices for lead generation on Twitter, Part 2: Twitter lists

Twitter

Now that you have set up your Twitter profile with an informative bio description, an attractive profile picture and some clever tweets, your follower count will be increasing by dozens every week. As that number goes up, so will the number of your conversations on Twitter.

The next step is setting up an efficient system to organize all of these conversations. Engaging in real-time discussions with your online followers is incredibly valuable for getting those potential clients; but you risk losing that advantage if you lose track of different buying stages of your potential clients.

It’s essential for all your communications on social media to contribute to a larger strategy, the ultimate goal of which is turning that social media follower into a client. In order to do this, organize all your online conversations into several categories based on the status of your business relationship. You can do so using a spreadsheet, a Google Doc, or Twitter’s List feature.

In this post, we will focus on the latter.

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Best practices for working with Twitter leads

Men are silhouetted against a video screen with an Twitter logo as he poses with an Samsung S4 smartphone in this photo illustration taken in the central Bosnian town of Zenica, August 14, 2013. REUTERS/Dado Ruvic (BOSNIA AND HERZEGOVINA - Tags: BUSINESS TELECOMS)

So you found a potential client with the help of LeadScanr – congratulations! Now all that’s left for you to do is offer your services, submit your work and get paid. You already know how to deliver your end of the bargain; but if you’re new to the field of lead generation on social media, you may not know the most effective ways of communicating with a potential client on these platforms.

That’s why we’d like to offer you some tips on how to lock down that first client. We’ll use Twitter as an example, since that’s where most of the leads in the current LeadScanr streams come from.

We’ll start from the very beginning: how to create your Twitter profile and how to make it look appealing to your potential clients.

Fill out your Twitter profile so it doesn’t scare away potential clients

Imagine you found a lead on Twitter and tweeted at them, offering your services. The client is intrigued by your offer, so they click on your username… only to be greeted with a blank, standard-blue profile with no tweets and a default egg profile picture.

Don’t ask your grandma to take a picture for your twitter profile

Don't ask your grandma to take a picture for your twitter profile

So the client makes the only appropriate decision in this case and ignores your message.

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Lead generation tactics to help you get the most out of social media marketing

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In our post Lead Generation on Social Media: Common Problems and Solutions we talked about four main reasons why many Internet marketers don’t find social media an effective tool for lead generation. At LeadScanr, we help address the first three of those pain points. And what about the last point – getting in touch with potential clients?

Here are a few lead generation tactics to help:

  1. Make a social media profile worth following. Nothing helps foster brand loyalty more than an established social media presence on the same networks that your clients use. Take a brand like Herschel Supply Co., for example. They owe their business success largely to their witty and helpful social media content.
  2. Take advantage of gated social media content. Sometimes, it’s totally okay to put high-quality content under lock and key. If you have already proven that your social media content adds value to your clients’ work, they will be more likely to share their contact information with you.
  3. This leads us to our final point:
  • Use landing pages.
  • Instead of sending your social media followers directly to your official website, use custom-made landing pages for each post. This will help you discover your best-performing content, narrow down the sources of web traffic, and get a better picture of your audience demographics.

You can read more about best practices for lead generation on social media in this article from GetResponse.

Lead discovery is easier with LeadScanr! Try it for free today.

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